Attend Today. Achieve Tomorrow! Toolkit

Attendance is a critical building block for student learning. If students are not present, they cannot engage in learning. Attendance is a powerful signal and leading indicator of equity. It can signal when students might need additional support and areas for system and school improvement. Chronic absenteeism impacts all students—no matter their age. Students that miss just two days a month for any reason are more likely to not read at grade level, and more likely to not graduate.

For the 2022-2023 school year, we're launching a focused multi-media campaign to support our districts with messaging about the importance of strong attendance. This campaign will evolve over the course of two phases, but the core messages are the same: Attend Today. Achieve Tomorrow! & #ShowingUpMatters #ConnectionsCount

Phase 1 (Fall 2022)
Phase 2 (Spring 2023)

Phase 1 (Fall 2022)

During this first phase, our message is really about the importance of setting strong attendance habits early in a child's education and in the school year. We have created several templates for you to share this messaging in your districts. Please feel free to download these images and print them using your preferred printing company. All of these templates are also accessible in Canva as editable files. Please DO NOT change the messaging. We have created editable templates to allow districts to modify the student images, colors and logos to reflect their districts. If you would like these graphics customized, but are not familiar with Canva, please contact our public relations & marketing department.

Phase 1 Materials

11x17 Posters (English)

11x17 Posters (Spanish)

4x8 Fence Banners (English)

4x8 Fence Banners (Spanish)

Sample Social Media Posts (English)

Click on the image to download a png file. Please use the hashtags #AttendTodayAchieveTomorrow and #ShowingUpMatters whenever you use these graphics.

Use Canva Templates

Design	Sample Post
	We know that emergencies come up and kids get sick, but every day in the classroom counts and missed school days can add up fast! Missing just 2 days each month is 10% of the school year! Please take a look at our 2022-23 school calendar and plan medical and dental visits and vacations over breaks to help keep your kids in class and engaged in learning! #AttendTodayAchieveTomorrow #ShowingUpMatters
	We've heard people say that missing a couple of days in kindergarten won't matter, but that couldn't be further from the truth. Missing just 2 days each month in kindergarten and first grade can impact a child's ability to read. Students who struggle with reading often also struggle in other subjects! Give your child a successful start! #AttendTodayAchieveTomorrow #ShowingUpMatters
	Did you know that missing just 2 days of school each month adds up to 10% of the school year? Missing this much school in the early years can affect a child's ability to build relationships with their teacher and classmates. Here are some tips for setting the tone for strong attendance: ⏰ Set a regular bedtime and morning routine. 🎒 Lay out clothes and pack backpacks the night before. 🍎 Keep your child healthy and make sure your child has all of their required shots. 📚 Attend Back to School night to meet teachers and classmates and find out about health & safety procedures! School starts on ___. Let's make every day count! #AttendTodayAchieveTomorrow #ShowingUpMatters
	There are 180 days in a school year and on each of these days our students are learning something new, making a new connection and practicing skills that prepare them for the future. Set the tone for good attendance & make every day count! #AttendTodayAchieveTomorrow #ShowingUpMatters
	Every day a student shows up to school, they are learning something new, making a new connection & practicing skills that prepare them for the future. Set the tone for good attendance & make every day count! #AttendTodayAchieveTomorrow #ShowingUpMatters

Social Media Posts (Spanish)

Haga clic en la imagen para descargar un archivo PNG. Utilice los hashtags #AsistaHoyLogreMañana cada vez que utilice estos gráficos.

Use Canva Templates

Design	Sample Post
	Sabemos que surgen emergencias y los niños se enferman, pero cada día en el salón de clases cuenta y los días escolares perdidos pueden acumularse rápidamente. ¡Faltar solo 2 días cada mes es el 10% del año escolar! ¡Eche un vistazo a nuestro calendario escolar 2022-23 y planifique visitas médicas y dentales y vacaciones durante los recesos para ayudar a que sus hijos sigan en clase y participen en el aprendizaje! #AsisteHoyLograrMañana
	Hemos escuchado a personas decir que faltar un par de días al jardín de infantes no importará, pero eso no podría estar más lejos de la verdad. Faltar solo 2 días cada mes en kindergarten y primer grado puede afectar la capacidad de lectura de un niño. ¡Los estudiantes que tienen dificultades con la lectura a menudo también tienen dificultades en otras materias! ¡Dale a tu hijo un comienzo exitoso! #AsisteHoyLograrMañana
	¿Sabías que perder solo 2 días de clases cada mes suma el 10% del año escolar? Faltar tanto a la escuela en los primeros años puede afectar la capacidad de un niño para construir relaciones con su maestro y compañeros de clase. Aquí hay algunos consejos para establecer el tono para una buena asistencia: ⏰ Establezca una rutina regular para la hora de acostarse y la mañana. 🎒 Coloque la ropa y empaque las mochilas la noche anterior. 🍎 Mantenga a su hijo saludable y asegúrese de que tenga todas las vacunas requeridas. 📚 ¡Asista a la noche de regreso a clases para conocer a los maestros y compañeros de clase y conocer los procedimientos de salud y seguridad! ¡Hagamos que cada día cuente! #AsisteHoyLograrMañana
	Ay 180 días en un año escolar y en cada uno de estos días nuestros estudiantes están aprendiendo algo nuevo, haciendo una nueva conexión y practicando habilidades que los preparan para el futuro. ¡Establezca el tono para una buena asistencia y haga que cada día cuente! #AsisteHoyLograrMañana
	Cada día que un estudiante se presenta a la escuela, está aprendiendo algo nuevo, haciendo una nueva conexión y practicando habilidades que los preparan para el futuro. ¡Establezca el tono para una buena asistencia y haga que cada día cuente! #AsisteHoyLograrMañana

Phase 2 (Spring 2023)

As we near the end of the school year, it's so important to remember to stay engaged until the very last day. So, this spring we're focusing on.... CONNECTIONS! Students who are connected to their peers and school staff, are more likely to attend school, which correlates with higher academic achievement.

We have created several templates for you to share this messaging in your districts. Please feel free to download these images and print them using your preferred printing company. All of these templates are also accessible in Canva as editable files. Please DO NOT change the messaging. We have created editable templates to allow districts to modify the student images, colors and logos to reflect their districts. If you would like these graphics customized, but are not familiar with Canva, please contact our public relations & marketing department.