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Attend Today. Achieve Tomorrow! Toolkit

Attendance is a critical building block for student learning. If students are not present, they cannot engage in learning. Attendance is a powerful signal and leading indicator of equity.  It can signal when students might need additional support and areas for system and school improvement. Chronic absenteeism impacts all students—no matter their age. Students that miss just two days a month for any reason are more likely to not read at grade level, and more likely to not graduate. 

For the 2022-2023 school year, we're launching a focused multi-media campaign to support our districts with messaging about the importance of strong attendance. This campaign will evolve over the course of two phases, but the core messages are the same: Attend Today. Achieve Tomorrow! & #ShowingUpMatters #ConnectionsCount